Go Ahead Gift Guide 2017
In the spirit of the holiday season, we created a Go Ahead Gift Guide around some specific destinations.
After crowd-sourcing some gift ideas from Paris, The Amalfi Coast, Peru, and Japan, we photographed the gifts and built a campaign on our blog and social channels.
Gift Guide 2017 Email
To promote the Gift Guide, we emailed our travelers a sneak peak of each destination. We teased one or two gifts from each destination in the imagery in hopes that the reader would click through to see the full guide.
Using simple tabletop photography we created dynamic content to use across our digital channels.
Copywriter Jamie Burke and I were tasked with redesigning the groups “Globetrotter” a quarterly newsletter we sent to a specific set of travelers to inform and excite them about upcoming tours and initiatives around the business.
After several rounds of brainstorming, we moved towards a dreamier, more visual newsletter to keep readers more involved and increase read and click rates. Additionally, we created a mobile version of the email to accommodate the growing number of travelers opening our emails across different device types.
Microsite Announcement email
When Go Ahead updated its microsite feature for our Groups program, we needed a way to give Group Coordinators a heads up about it.
With the help of copywriter Emily Houston, we designed an email explaining the migration process and changes to the product to travelers, explaining the updated features and benefits of the new microsite.