Travel & Leisure Worlds Best Award Campaign
In 2017, EF Go Ahead Tours was lucky enough to be nominated for a Travel + Leisure World’s Best Award.
To celebrate our nomination for "Best Tour Operator", I worked with the video team to art direct three short videos for our social channels. Go Ahead Tours wasn't the biggest or most prominent nominee, so we wanted these videos to feel like they were coming from a warmer, more accessible voice.
The first of the three videos. We wanted to make sure there was a human feel to the "Aw, shucks" messaging so we created handheld signs, and got showered in confetti.
The second video in the series, where we revealed the T&L World's Best logo through branded "Go Ahead" cupcakes.
Our final celebratory video elevated the Aw, shucks line by revealing the messaging with some celebratory balloons.
GO AHEAD TRAVEL HACK: Packing Jewelry
Worked with the video team to direct a video explaining some "travel hacks” on how to best pack jewelry.
Go Ahead Travel Hack: First-Aid Kit
Second video in Go Ahead’s “Travel Hack” series, showing someone how to make a portable first-aid kit with some household items.