Jay Borrelli
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Must-See 2018 Campaign

2018 Must-See Calendar

2018 Must-See Calendar

At the end of 2017, copywriter Laura and I were tasked with combining a loyalty piece for customers who have traveled with us previously with our “top picks of the year” campaign.

We used this as an opportunity to be decisive and put a stake in the ground and worked with our product development team to highlight our top 12 destinations for 2018 in the form of a calendar.

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Must-See 2018 Digital

Must-See 2018 Digital

In addition to the print piece, we created a landing page for the Go Ahead Tours site, an email that teased a few of our top 12 destinations (for those who didn’t receive the print piece), and series of ads based on the campaign.

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