2018 Must-See Calendar
At the end of 2017, copywriter Laura and I were tasked with combining a loyalty piece for customers who have traveled with us previously with our “top picks of the year” campaign.
We used this as an opportunity to be decisive and put a stake in the ground and worked with our product development team to highlight our top 12 destinations for 2018 in the form of a calendar.
Must-See 2018 Digital
In addition to the print piece, we created a landing page for the Go Ahead Tours site, an email that teased a few of our top 12 destinations (for those who didn’t receive the print piece), and series of ads based on the campaign.