Ramp AP Campaign
In September 2025, Ramp launched a major update to its AP product. The growth team’s charter was to elevate AP to the same level of awareness and consideration as Ramp’s corporate card.
Our approach was to meet prospects where they already were through paid ads designed to act as lightweight “hooks,” then drive them to a dedicated landing page built to educate and convert over time. Direct mail acted as a targeted supplement for high-value accounts, reinforcing the campaign message in a more tactile way.