In November of 2018, we were tasked by client Participant Media to create a microsite to achieve awareness and create long term impact around their film The Price of Free, and the astonishing story of Kailash Satyarthi and his lifelong journey to end child slavery.
PriceofFree.com serves as an action hub to live alongside the film. From the homepage, users can learn more about Kailash and his work sign up for the Kailash Foundation's email list, learn how to host a screening of the film, and most importantly, take action.
On the Take Action page, a user could send an email to the top 100 US retail brands with a single click, encouraging them to remove child labor from every part of their supply chain. It also demanded to know what those brands were doing right now to make sure that they're not profiting off of child labor.
15,000+ people emailed, tweeted, and messaged brands across the US, many of which responded publicly about how they're addressing their supply chains. Additionally, those 15,000+ people who took action did so by submitting their email address to the Kailash Foundation, which will help them create long term impact for their cause.
In addition to the impact hub, we created a social calendar and campaign around the film and website to help drive traffic and awareness around Kailash and his foundation’s mission to end child slavery all over the world.