Travel & Leisure Worlds Best Award Campaign
In 2017, Go Ahead Tours was lucky enough to be nominated for a Travel + Leisure World’s Best Award.
To celebrate our nomination for best tour operator, I worked with the video team at EF Education first to art direct three short videos for our social channels. With a bashful acknowledgment of the nomination as the driving tagline of the videos, we created three celebratory videos that would hopefully inspire viewers to vote for us.
The first of the three videos. We wanted to make sure there was a human touch to "Aw, shucks" so we created handheld signs, and got showered in confetti.
The second video in the series, where we revealed the T&L World's Best logo through branded "Go Ahead" cupcakes.
Our final celebratory video elevated the Aw, shucks line with some celebratory balloons.